Aprilia Alitalia colours for Superbike

aprilia-alitaliaAprilia has a new World Superbike colour scheme for 2010 with Alitalia on board.


Aprilia have unveiled their new look for the 2010 World Superbike team  at the Rome Fiumicino Airport confirming that the teams major sponsor will be the nation’s airline carrier Alitalia.

Maurizio Roman, the Director of Product Development commented on the partnering of the two Italian brands “Today, we are witnessing one of those rare cases of an auspicious union between brands that share many values. They share the same Italianness and, above all, the same commitment to technological advancement and excellence. Behind both are companies that strive to elevate prestigious brands to new heights, and which have made history in their respective segments.”

Leo Francesco Mercanti, the Director of Aprilia Racing & Product Development was also there to see the unveiling of the Aprilia Alitalia Racing team and commented on his expectations for the season “We have a great tradition to uphold; it is a tough challenge that comes after a 2009 season in which exceeded our expectations…. It is difficult to make predictions at the beginning of a season, but we have prepared well for the challenge, working hard and improving on every front”.

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Aprilia RSV4 race winner Max Biaggi was excited about the launch of the new team “The presentation of a new season, of a bike with new colours, is always very emotional for a rider – it’s like witnessing the birth of a living creature. It will be an honour to carry these prestigious colours onto the circuits of the whole world – a tricolour that will make both the bike and team unique… We are now facing the forthcoming season armed with more knowledge, more experience on the circuits and with the awareness of our potential”.

Biaggi will be joined on the grid by 23 year old Englishman Leon Camier, in  his debut season in WSBK. Camier comes fresh from winning the title of British Superbike Champion, after dominating the 2009 season of the British championship for production derived bikes with an incredible 18 wins out of a total 26 races.

“Being a part of this team, a part of the RSV4 project, is an incredible opportunity for me. This championship will be very tough, with extremely high levels of competitiveness… I must first get as much experience as possible to fully exploit the potential that Aprilia puts in the hands of the rider. It is a great challenge for me to learn how to develop a bike and make it better. Everyone wants to win and everyone sets off from the grid to win, but my first goal will be to understand the bike and constantly improve my performance.”.


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