Triumph Headbanging on Black Ice

Triumphs website to feature AC/DC player to promote new album, Black Ice.

AC/DC and Triumph

Sony BMG Music Entertainment UK and Triumph Motorcycles Limited have announced a new relationship to coincide with the launch on 20th October 2008 of the new AC/DC Black Ice album.

Triumph Motorcycles will host their own exclusive embedded music player on their website, featuring the long awaited new album from Rock giants AC/DC. Triumph motorcycles have been associated with rock’n’roll since the 1950’s when they became the Rockers’ bike of choice.  The Sony BMG Music Entertainment UK / Triumph collaboration kicks off with the launch of AC/DC’s Black Ice album and marks the start of the two companies working together on promotional activity around albums and tours for new bands on Sony BMG Music Entertainment’s labels.

Black Ice is released worldwide on 20th October on Columbia Records and is undoubtedly one of the most eagerly awaited albums of 2008, attracting both critical fanfare and rapid anticipation from AC/DC fans across the globe. Upcoming shows in the Black Ice World Tour start on 28th October in the US and culminates in the UK in April 2009. At this point in time no dates have been released for an Australian leg of the tour.

The player on the UK site can be found HERE