Harley-Davidson Mobile Custom Shop

by Dave · May 9, 2012

h-d-custom-shop-s Harley-Davidson Australia introduces the “H-D1 Custom Shop”

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Harley-Davidson’s Mobile Store

In an Australian first, Harley-Davidson is making the thrill of “the build” even easier for customers with the H-D1 Custom Shop. This interactive mobile showroom brings to life H-D’s extensive 800+ page catalogue of Harley-Davidson Parts and Accessories.

Launching this month, the ground-breaking trailer will give motorcycle enthusiasts the opportunity to envisage their dream Harley, with inspiration from more than 300 unpackaged products and a range of interactive features, some of which are only available in the H-D1 Custom Shop.

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These include a touch screen for fans to browse Harley-Davidson Parts & Accessories catalogues dating back to 1917 and a second touch screen illustrating the difference Screamin’ Eagle performance enhancements can make to a standard motorcycle’s horsepower and torque.

Other highlights include a complete Screamin’ Eagle Pro Racing 120R engine display and an interactive tool for customers to customise their own seat online and then order it through their local dealer, with no premium charged for the service.

Harley-Davidson Australia Director of Aftersales, Adrian O’Donoughue explains: “We wanted to create a fully immersive environment for our customers to engage with the Harley-Davidson Parts & Accessories range. The H-D1 Custom Shop will allow fans to touch and feel a wide range of key products, demonstrating the endless possibilities of customising a Harley.”

The H-D1 Custom Shop will be hitting the road from April 2012, visiting major national events, H.O.G. ® rallies & authorised dealer events throughout the year.

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