Doohan Motocoaster teams up with Motorcycle Expos
Australia’s premier motorcycle exhibition roadshow has teamed up with the Gold Coast theme park Dreamworld to become part of a groundbreaking new attraction, the Mick Doohan MotoCoaster, which was officially launched today
Australia’s premier motorcycle exhibition roadshow has teamed up with the Gold Coast theme park Dreamworld to become part of a groundbreaking new attraction, the Mick Doohan MotoCoaster, which was officially launched today. The Australian Motorcycle Expo events (Brisbane, September 21-23 and Melbourne, October 5-7), and the Sydney Motorcycle Show (November 2-4) feature significant ‘sponsor’ signage on a train of 8 life-size 500cc race replicas as they race around a track that incorporates high-speed straights and tight, twisty corners.
Built low to the ground to provide a sensation of speed and movement, riders are held in by a unique restraint system that creates an incredible feeling of freedom and exhilaration, with the bikes travelling at over 70 kilometres per hour. The ride was designed and constructed in consultation with the multiple world-champ, and will officially open to the public in the coming weeks. Australian Motorcycle Expo Event Director Mark Petersen of Exhibitions and Trade Fairs said the opportunity to be a part of such an iconic attraction was incredibly valuable and looked forward to sharing in the numerous benefits provided by the cross-promotion.
“It was great to be part of the MotoCoaster launch and it’s even better to see our event logos on a total of 8 of the bikes and a sidecar, I had the privilege of riding the coaster with my 5-year-old daughter Chloe, and if hundreds of thousands of children and adults have the same response as my daughter, it will be great for motorcycling in general,” said Petersen. “The ride consists of full size replica 500cc GP bikes along with a couple of sidecars for the children, with heights from 110-120cm. The MotoCoaster shoots to 75 kilometres per hour in just a couple of seconds and then banks around 750 metres of wild and winding track,” he said.
“It also has a replica pit area, a walk of fame and some great motorcycle memorabilia on display. We are excited about this opportunity and believe it will continue to build the awareness of the three premier motorcycling exhibitions.”
The sponsorship of the Mick Doohan MotoCoaster is just one of the innovative ways that event organisers are striving to reach potential showgoers across the nation. The advertising, promotional and public relations campaign for next week’s Melbourne Expo has hit top gear, with distinctive and attention-grabbing advertisements to feature across a variety of mediums, including mainstream print, television, radio and the internet, complementing extensive editorial coverage.
Large billboards in metropolitan Melbourne are set to attract visitors, along with a head-turning road-train of Vespa scooters, with mobile billboards in tow. A comprehensive 12-page motorcycling liftout in next Friday’s Herald Sun CarsGuide will feature an official event guide, with a detailed venue map, exhibitor list, schedule of events and attraction information. With a readership base of over 600,000 people, the liftout is sure to be a valuable promotional tool. Check out advertisements for the Australian Motorcycle Expo Melbourne throughout the following mainstream and industry mediums:
Magazines: Australian Motorcycle News, Two Wheels, Heavy Duty, Dirt Action, Freerider MX, Australasian Dirt Bike Magazine, Just Bikes, Trail Zone, Scooter Magazine, Chopper, Trailbike Adventure Magazine, Australian Road Rider, Trail Rider, Live to Ride, Cycle Torque.
Television: Network Ten (including RPM), Southern Cross Ten (Country Victoria), Seven Prime (Victoria-wide), Channel 31 (MXTV). Radio: Triple M, Nova, 3AW, K-Rock, Bay FM, 3GV, 3TR FM, 3YB, Coast FM, 3CS, Mixx FM, 3HA, 3WM, 3SH, 2AY, SUN FM.
Internet: Motoaus.com 😉
The Australian Motorcycle Expo Melbourne opens next Friday, and runs through until Sunday, presenting enthusiasts with an awesome showcase of motorcycles, scooters, ATVS, accessories and services, as well as exciting demonstrations from freestyle and mini bike riders. Custom bike builders are reminded that entries are still being welcomed for the East Coast Custom Australian Custom Bike Championships presented by AuSFR Imports and Heavy Duty Magazine.
Some of the nation’s most impressive sports bikes and chopper/cruiser machines were on display in Brisbane, and the trend looks set to continue at Melbourne with over 20 entries already confirmed. The winners of each round go in the running to take out the national title, which will be judged and presented at the Sydney Motorcycle Show (November 2-4).
AuSFR Imports will present $1000 to the overall sports bike victor, with Heavy Duty Magazine also rewarding the country’s best chopper builder with $1000. To avoid disappointment, contact Cliff Stovell on 0407 464 084 to secure one of the final places on offer for next weekend’s Australian Motorcycle Expo Melbourne event.
Location Melbourne Exhibition and Convention Centre, see www.australianmotorcycleexpo.com.au for travel tips.
Friday, October 5. 10:00am – 9:00pm
Saturday, October 6. 10:00am – 9:00pm
Sunday, October 7. 10:00am – 5:00pm
Admission Adult: $16 Child: $12 (age 5-15) under 5 for free *
Concession: $12 Family: $39 (2 adults/up to 2 children) All prices inclusive of GST