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Some interesting figures have been released by the Taiwan External Trade Development
Council relating to the manufacture of motorcycles in that country. During first half
of 2008, sales in Taiwan jumped 6.8 percent as people sought cheaper transportation alternatives.
"Higher oil prices have been beneficial for
our company," says Ko Chun-ping, executive vice president of Kwang Yang Motor
Co., Taiwan's biggest motorcycle maker. "We expect 10 percent sales growth this year after growth of about 6
percent last year."
Kwang Yang expects high
oil prices to persist and is developing technologies for hybrid engines and 100
percent electric powered motorcycles."In two to three years, we expect to
announce commercial products," Ko said.
During the first half of 2008, Taiwan's sales of
motorcycles in unit terms rose by 6.8 percent to 798,496 motorcycles from
747,521 during the same period a year ago, according to the Taiwan
Transportation Vehicle Manufacturers Association (TVMA).
"Sales of motorcycles have
been especially strong in the U.S.," said Sanyang Industry Co. Vice President
Chou Ken-yuan. "With oil prices so high, people there don't think motorcycles
are toys anymore." Sanyang expects its motorcycle exports to increase by
about 30 percent to 40 percent this year, Chou said.
Sanyang, which sells about
60 percent of its motorcycles in Taiwan and exports the rest, expects the
proportion of the company's export and domestic sales to be equal in the future
as it moves into export markets more aggressively.
Electronic fuel injection (EFI)
engines are another key trend for Taiwanese motorcycle manufacturers. EFI
engines can typically cut air pollution by 30% and cut fuel consumption by 15%
compared with carburetor engines while boosting horsepower.
Taiwan's three largest motorcycle makers in
descending order by unit sales are Kwang Yang; Yamaha Motor Taiwan Co., a
subsidiary of Japan's Yamaha Motor Co.; and Sanyang. Other Taiwanese
motorcycle makers include Motive Power Industry Co., previously a partner of
Italy's Piaggio & C S.p.A, and Tailing Motor Co. a subsidiary of Japan's
Suzuki Motor Corp.
Sanyang sells motorcycles under the SYM brand, while Kwang
Yang has the KYMCO brand and Motive Power uses the PGO brand.
Taiwan government has made brand building the
top priority in boosting the competitiveness of Taiwan's economy.
Taiwan will host the 4th Taiwan International Motorcycle
Industry Show from April 16-19 next year at the Taiwan World Trade Center.
In 2007, Taiwan's total
motorcycle sales reached 1.5 million units, according to the TVMA data. Taiwan
is the world's seventh ranked motorcycle maker in terms of units sold, based on
2007 data from TVMA.
Taiwan's output of motorcycles reached a peak in 1995,
when the island sold a total of 1.7 million units, according to the TVMA.
The world's top-three manufacturing nations
are China with 25.5 million motorcycles sold in 2007, followed by India with 8.1
million motorcycles and Indonesia with 4.7 million units during the same period.
Total global sales of motorcycles reached about 47 million units in 2007,
according to the TVMA.
Taiwan's motorcycle industry accounts for about NT$80
billion (US$2.5 billion) worth of production value annually.
Taiwan's
manufacturers have focused on production of motorcycles with displacements from
250 c.c. to 500 c.c., which are better suited for European and North American
markets.
Over the past years, Taiwan's motorcycle manufacturers have
expanded offshore production to India, Indonesia, Vietnam, and China.
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