Triumph Bonneville 50th Anniversary

triumph bonneville 50thTriumph is marking the occasion  of the 50th anniversary of the famous Bonneville by producing two unique one-off designs from Belstaff and Ewan MacGregor.


The Triumph Bonneville is celebrating its 50th anniversary in 2008.  Triumph is marking the occasion  of the 50th anniversary of the famous Bonneville by producing two unique one-off designs, each conceived by an iconic collaborator, synonymous with style and British motorcycling: Hollywood star Ewan McGregor and designer of high-end motorcycling fashion, Belstaff.

Belstaff Bonnie

Belstaff, the leading designer of motorcycling fashion, is also producing a bespoke design of the Bonneville incorporating a sophisticated black and gold colour scheme synonymous with the fashion brand’s identity. The design also includes a gold seat cowl and a black and gold pannier bag. In addition, Belstaff is also creating a limited-edition biker-style jacket to mark the anniversary. For more information, visit

belstaff bonneville

Michele Mallenotti, designer for Belstaff, comments, “Being at the cutting edge of design for motorcycle fashion, it’s a privilege to be asked to produce a special-anniversary Bonneville. The Bonneville’s enduring popularity over 50 years is an amazing achievement. The timeless style and shape of the Bonneville makes it a pleasure to work with.” The Belstaff limited-edition designed Bonneville will be on display in Belstaff’s stores in London, Rome and Milan.

Ewan Bonnie

ewan macgregor bonneville

Ewan McGregor has created a design that reflects the Bonneville’s rich heritage. The design incorporates a copper-plated tank, with black waxed cotton by Belstaff on the seat and side panel, and is inspired by one of his own vintage bikes, as well as his love of the legendary motorcycle enthusiast (and Triumph rider) Steve McQueen. Ewan explains:

“I wanted to use a traditional waxed cotton material as it has such a resonance with the history of style in motorcycling and mix it with the tradition of coppering tanks. I am a huge fan of Steve McQueen and his films from the 1960s, and the font that I have chosen for the Triumph logo harks back to that golden era of biking. “This is such an exciting project for me – the Bonneville has to be the ultimate in iconic British motorcycles, so the chance to create my very own design and see it through to production is amazing.” 

Ewan McGregor’s specially designed bike will be auctioned for his chosen charity, UNICEF, for whom he is an ambassador. Further details regarding the auction will be released shortly.

ewan bonneville


50th anniversary bonneville

bonneville triumph side

triumph anniversary

bonneville belstaff rear

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