Valentino Rossi has appeared in his new look for 2011 – red – as Ducati’s traditional pre-season launch Wrooom starts today.

Rossi in Red at Wrooom

Ducati’s traditional pre season launch snow party Wrooom 2011 officially kicked off today at Madonna di Campiglio in Italy. Expect to see plenty of pictures of Valentino Rossi in red apparel. The event will feature rider press conferences with Ducati Marlboro Team riders Nicky Hayden and, obviously, Valentino Rossi.

Wednesday will see the unveiling of the Ducati GP11. Ferrari’s Formula 1 drivers will have their turn on Thursday, and Friday is dedicated to ar car and kart exhibition, which is open to the public and stars the teams’ drivers and riders on the town’s frozen lake. And more red pictures.

Full coverage as it comes to hand.